Hard Rock Digital has officially launched its fall campaign, “Roll With Us,” featuring its flagship sportsbook and iGaming platform, Hard Rock Bet. The campaign aims to redefine the online betting experience, with nine-time diamond-certified, GRAMMY Award-nominated global superstar Post Malone as its face. Produced by 72andSunny New York, with support from Redline Media Group and Hard Rock Digital’s in-house team, the campaign is set to the dynamic track “Ante Up (Robbin Hoodz Theory)” by M.O.P.
Breaking Boundaries In Sports Betting:
“Roll With Us” seeks to challenge traditional perceptions of sports betting and online gambling, often seen as exclusive and intimidating. Hard Rock Bet aims to create a welcoming atmosphere for all players, regardless of their background or betting style. The campaign spans all aspects of the integrated app, covering both sportsbook and casino offerings.
Post Malone, who recently released his highly anticipated album “F-1 Trillion,” perfectly embodies Hard Rock Bet’s “Rebelliously Inclusive” ethos. The campaign shows the artist engaging with diverse groups of people, whether at a nail salon, by the pool, or in a bar—all united by their unique love of betting.
“Working with Hard Rock is always a blast. It’s sports, music, entertainment. When Hard Rock Bet says ‘Roll With Us,’ they mean it. They’re bringing everyone in. That’s what I’m all about,” Post Malone shared about his collaboration with the brand.
Matt Primeaux, Executive Managing Director and President of Hard Rock Digital, emphasized the campaign’s inclusive message. “Our message is simple—no matter who you are or how you play, we want you to Roll With Us at Hard Rock Bet. As with our previous campaigns, it was important for us to ensure our players could see themselves represented in these spots, especially those in Florida kicking off their first football season with legal sports betting and embracing our top-rated app,” Primeaux stated, according to EGR Global.
He also highlighted how Post Malone was the ideal partner to represent Hard Rock’s core values, given his widespread appeal and authentic connection to the brand’s intersection of sports, music, and entertainment.
According to the company’s press release, with top ratings of 4.9 stars in the App Store and 4.8 stars on Google Play, Hard Rock Bet has established itself as a leading real-money gaming platform. It offers a fully integrated online casino-sportsbook experience in New Jersey and sports-only betting in states such as Arizona, Florida, Indiana, Ohio, Tennessee, and Virginia. Users can access Hard Rock Bet via iOS, Android, and desktop at HardRock.bet.
Nationwide Campaign Rollout:
The “Roll With Us” campaign will make a significant impact across key markets in the United States. This multi-channel initiative will be showcased on television, streaming platforms, radio, social media, audio streaming services, and out-of-home advertising, including billboards.
As Post Malone begins his “F-1 Trillion” tour on September 8, his involvement in the “Roll With Us” campaign is set to resonate with a wide audience, reinforcing Hard Rock Bet’s position as a brand at the crossroads of sports, music, and entertainment.
